From a Radio Station to a Digital News Organization

Juila Ziegler
Matt Mills
20 Oct 2016
10:15 am - 11:00 am
FHI 360 Conference Center

From a Radio Station to a Digital News Organization

Times change. People change. And the identities of some organizations—change right along with them. Evolution can be a powerful ally. WTOP’s Director of Sales, Matt Mills and WTOP.com’s News Director, Julia Zeigler will show and discuss the evolution of the WTOP News brand over the past decade.

Since its inception as a news station in the 1960’s, WTOP has steady and continuous evolution from a radio station to multi-platform news brand.

Join us to explore the history of WTOP’s brand – from a radio station to a Digital News Organization.