Creative Inspired. Data Driven
We’ve all been hearing about the emergence of big data for quite some time now. Agencies, media companies and clients continue to look for ways to bring data into the creative process leading to bigger ideas that create customer value and have bigger impact. At the end of the day, brands want and need measurable results, and they need them immediately.
Marketing organizations are forced to transform how they think and work to deliver on this mandate. In this session, Mike Duke, Managing Director at Wunderman DC, will discuss the right mix of talent, tools and organizational culture transformation required to establish a new way of working – where data and creative work together, collaboratively, as a team.