Cool or Creepy: Measuring the Balance of Privacy in Technology

Mark Failla
Max Kamin-Cross
Erin Vieira
Jesse Contario
21 Oct 2016
10:00 am - 10:45 am
FHI 360 Conference Center

Cool or Creepy: Measuring the Balance of Privacy in Technology

The technologies that are “creepy” and “cool” are what drive our market forward and represent the most innovative approaches to solving our problems of the day. It is in our best interest to ensure that the industry is allowed to pursue new technologies with an innovative freedom, unhampered by unnecessary potential government regulation fueled by the misunderstanding of the nuts and bolts of the technology. This panel is meant spark a lively discussion about responsible practices in consumer privacy but also to see how technology can work to enhance the consumer ad experience.