Ad Fraud, Agency Kickbacks, No Transparency: Why Brands Need a Relationship with Their Buying Platform

Matthew Atkinson
Todd Van Etten
JanelleNowak
David Payne
Matthew Dybwad
21 Oct 2016
11:00 am - 11:45 am
FHI 360 Conference Center

Ad Fraud, Agency Kickbacks, No Transparency: Why Brands Need a Relationship with Their Buying Platform

What you don’t know is hurting you.

Ad fraud is everywhere, it’s bad, you’re paying for it, and it’s dragging down the whole industry. How can marketers solve for it? With Transparency! What does that actually mean? (hint: If you don’t know, you don’t have it.)

We’ll explain what transparency means and what it looks like, and why agencies are seeing more scrutiny from brands and the industry due to lack of it. Is the quickest route to transparency in ad buying having a relationship with your actual buying platform? Is that feasible for candidates, small agencies, associations and brands? We’ll tell you the answers to these and many other questions with our panel of experts with diverse experience working inside big brands, political campaigns, public affairs agencies, data analytics shops, and Demand Side Platforms (DSP means ad buying tools — you get that one for free).