Creating One Voice Across Many Channels

Martha Boudreau
21 Oct 2016
1:15 pm - 2:00 pm
FHI 360 Conference Center, Academy Hall

Creating One Voice Across Many Channels

The world of marketing communications has never had so many tools yet been been more challenging. Consumers continue to raise the bar on how they expect to relate to the companies and organizations that they choose to invite into their lives. And, with a quick swipe of their finger, they can deny you access to their world.

Customization, relevance, multiple platforms and social engagement are just some of the imperatives that marketing executives need to address In this fast world of quick judgments. It’s important to recognize that operating in a digital world means there are no failures, only approaches that need to change. This requires agile, innovative company cultures where moving fast is standard operating practice and channel integration is the bedrock of every effort. These challenges are true throughout Washington DC’s marketing industry regardless of whether you’re working in a trade association, creative agency, communications firm or government agency.

Creating one voice for your organization and connecting with your audiences has never been easier and more complex at the same time.